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The Fast Moving Consumer Goods industry today faces many challenges, including: increasingly well informed and multi-channel consumers, the importance of comments and advice from other consumers before the purchase and the high competition that characterizes this market.

In order to gain a competitive advantage in this sector and retain customers, Fast Moving Consumer Goods companies must necessarily keep up with market trends in order to better understand Consumers’ purchasing behavior.

Thanks to our experience gained with both Italian and multinational companies, APraise is able to identify for their clients the most suitable and prepared profiles on the market, able to support and enhance company results.